Who Are Race Fans............

• 65% Earn between $50,000 and $100,000 per year
• 64% of Fans claim to purchase a sponsor's product over non-sponsors product
  
• 72% Own a home
• 81% Are between 18 and 54 years old
• 65% Attend more than 6 events per year
• 44% Are Female
• 91% Travel more than 40 miles to an event
• 49% Travel more than 30 miles to an event
• 64% Are Married
• 89% Are high school graduates
• 45% are college graduates
• So who are race fans ?........MOST EVERYONE !!

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